TV star Vernon Kay has officially launched Blackpool Pleasure Beach's brand new ride Infusion. It is the world's first suspended, looping rollercoaster completely over water which cost £8m to develop. The opening event featured fireworks, ice sculptures, stilt walkers and wading violinists. Vernon said: "It's great to be back in the North West. I have been to the Pleasure Beach many times and it's great to be asked to officially open the new Infusion ride. The first drop was awesome and a real adrenalin rush. I'm sure that Infusion will be a great success and attract millions of visitors this summer."Return to news.