AN action plan has been created for tourism in England which could see the industry deliver an additional £50bn in visitor spend and provide 225,000 new jobs in the next 10 years.
VisitEngland has launched the first Strategic Tourism Framework for 10 years, which highlights what needs to be done to maximise the tourism industry's contribution to England's economy, employment and quality of life.
To ensure England retains and grows market share in an increasingly competitive industry, the detailed 10 year plan has been drawn up to provide a focus for the industry to work towards.