THE team behind Scotland's 2014 Ryder Cup preparations has unveiled plans to capitalise on the tourism potential of Gleneagles as the next European tournament host.
EventScotland and VisitScotland have joined forces to develop a media campaign which includes a new website, online interactive golf game and advertising campaign.
This will also be supported by Scotland's dedicated Ryder Cup 2014 website, which will act as a hub of information providing users with up-to-date insights and developments in the run up to Gleneagles 2014.