SUPERBREAK has created its first brochure dedicated to the hen and stag market.
A growing area for the operator's groups department, sales this year are already up 15 per cent through the travel trade and agents drive over 70 per cent of Superbreak's overall hen and stag business.
Created especially for agents to give them a dedicated sales tool packed full of ideas and themes for potential groups, the brochure is currently being distributed to agents around the UK.
Trade sales development manager Chris Cundall said: "The hen and stag market is a growing area with more and more customers now choosing to make a weekend of it and having one or two nights away.
"It can be difficult for organisers sometimes as they have to book lots of elements including a hotel, activities, restaurants, transport and more. Our groups department can do all of this for them taking the hassle away and leaving everyone to concentrate on the party."