By Christina Eccles
A SHORT film has been created by the Northwest Regional Development Agency to encourage people to visit the North West of England.
It features a host of talent from the region including Maxine Peake of Shameless, writer and broadcaster Howard Jacobsen, actors John Thomson and Craig Cash and a number of cameos including Johnny Vegas and Badly Drawn Boy.
The film was shown at The Beautiful North event - a celebration of the region's culture which took place in London's Manchester Square.
NWDA director of marketing Peter Mearns said: "The Northwest is one of the most artistic and culturally dynamic regions in Europe and the short film commissioned by the NWDA will help showcase just how much the region has to offer.
"It is a major coup for the Northwest that we were able to engage so many talented performers in creating this film; it is real evidence of the passion and belief in the creative talent which exists in the region.
"This campaign aims to position the Northwest as a leading location for arts and culture and raise awareness of the wealth of leading venues, exhibitions and world class cultural events the region is home to."
The launch event was designed to showcase the best of what the region has to offer to London-based artists, performers, curators, journalists and critics and encourage them to come and experience first hand the Northwest's cultural offering.
It also features a preview performance from the Manchester International Festival, an insight into this year's Turner Prize shortlist, showing for the first time outside London at Tate Liverpool and highlighting Liverpool's coming year as European Capital of Culture.
The promotional film will be shown in art-house cinemas across London and the South East and is timed to coincide with key cultural events taking place across the Northwest.