Scotland goes interactive
INTERACTIVE TV advertising is being used to attract visitors to Scotland for the first time.
VisitScotland's new campaign means that satellite viewers across the UK will be able to go interactive during the adverts and find out more about Scottish events and festivals.
The adverts will run on over 80 satellite channels including Sky, Sky Movies, Sky Sports, UK Gold and ITV2, reaching an audience of around 7 million people.
The fast paced advert features live footage from a range of events around Scotland including the Dundee Flower and Food Festival, the British Superbike Championships and the Perth Festival of the Arts.
Alan Graham, VisitScotland Fife Area Director, said: "Tourism is one of the most competitive markets in the world, with Scotland competing for visitors with over 200 other countries.
"To ensure that we seize every opportunity to entice people to visit we need to try new things and embrace new technology, like this interactive TV campaign."
The new interactive adverts will also give viewers the chance to request an e-brochure through their TV which contains more information about events and accommodation available.
The campaign follows recent research conducted by VisitScotland which found that around 40 per cent of UK visitors are inspired to book a trip to coincide with an event or festival.
Destination UK is the leading magazine for promoting the UK's travel and tourism industry to travel trade professionals in Britain and abroad.
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