A NEW tourism campaign has been launched to encourage European visitors to Scotland to capitalise on the value of the euro.
The £900,000 campaign from VisitScotland targets potential and repeat visitors and, last year, it generated £50m for the economy from the German and French markets alone. A seasonal calendar features a programme of events, which details travel deals on offer in quieter times.
Minister for tourism Jim Mather said: "This is a great initiative to boost tourism in Scotland.
"If we are to continue to encourage new visitors to our fantastic country, we need to be alive to opportunities to take advantage of the latest market intelligence. That is exactly what this campaign will do."