New tourism drive round corner
VISITORS to Britain are being encouraged to explore 'a different picture around every corner' in a new tourism campaign worth £1.6m.
The campaign - launched by VisitBritain and British Airways - is aimed at the traditional tourism market and offers travellers powerful images of the diversity Britain has to offer as well as showing how getting here has never been easier.
It demonstrates how sights, activities and experiences lie around each corner, stressing that research shows the UK is packed with more world-class heritage and history sites than anywhere else on earth.
Destination UK is the leading magazine for promoting the UK's travel and tourism industry to travel trade professionals in Britain and abroad.
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