New offer to encourage longer breaks
SCOTLAND'S largest hostelling association has launched a recession-busting offer to encourage those on a budget to enjoy longer breaks.
SYHA Hostelling Scotland introduced a third night free offer as part of a marketing drive to appeal to wider audiences and cash in on the boom in staycations.
The drive has also included a new marketing team, improved website and an STV commercial which saw online bookings soar by almost 60 per cent the week after it first aired.
Destination UK is the leading magazine for promoting the UK's travel and tourism industry to travel trade professionals in Britain and abroad.
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