Kew Gardens' concerts play a vital role
KEW Gardens' summer concerts series is a good way of promoting the attraction to an audience who may not have considered a visit, according to its organiser.
The Summer Swing concerts take place against the spectacular backdrop of Temperate House over five nights in July - with artistes booked to perform including Jools Holland and his Rhythm and Blues orchestra, Bjorn Again and motown celebration, Dancing in the Streets.
And head of venue hire and commercial events Nickola Savage told Destination UK that as well as providing an enjoyable evening of entertainment for visitors, the concerts play a vital role in generating funds and raising the awareness of what Kew Gardens has to offer for visitors.
Destination UK is the leading magazine for promoting the UK's travel and tourism industry to travel trade professionals in Britain and abroad.
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