FOR the first time in more than 10 years, Blackpool is hosting a summer season of a major West End musical production.
The International tour of the worldwide hit Mamma Mia! will be staged exclusively in the resort - from June 20 to August 31 - with Blackpool Opera House being the only UK date outside of London to host the production this year.
Managing director of Marketing Blackpool Natalie Wyatt said: "This is a fantastic coup for Blackpool and one which we believe will help boost our ability in terms of attracting visitors, in particular those who wish to come and stay in the resort."
Launched at last November's World Travel Market by the three leads (Geraldine Fitzgerald who plays Tanya, Sara Poyzer who plays Donna and Sue Devaney who plays Rosie) Marketing Blackpool's 'Blackpool Now' destination guide 2014 has useful contacts for those planning an excursion or vacation to Blackpool in 2014 including a trip to see Mamma Mia!