BUSINESS is booming in the coastal town of Colwyn Bay thanks to the construction of a new, dry beach - with footfall rising by five per cent in the two months since it opened.
The new beach at Colwyn Bay is part of a major regeneration project for Conwy County Borough Council that is delivering a range of projects, totalling an investment of £52m.
Spokesman for Bay Life Rupert Moon said: "Borne out of the need to protect the coast and promenade, and a vision that we could go one bit further; creating the new dry beach became a pivotal part of the regeneration programme.
"We knew it would have an impact on visitor levels to Colwyn Bay, but even we're pleasantly surprised at just how quickly local businesses have begun to see results.
"At a time when some hospitality businesses are struggling, to see a marked difference as a result of a local regeneration project is promising. We're excited to see what the future holds as Colwyn Bay continues to cement its position as North Wales' hidden gem, and attracts further external attention."