Find out whether a Facebook post outperforms a printed poster for community events with the latest Fireworks event report from TicketSource.
Over 60,000 customers were quizzed on their purchase habits for 160 Fireworks Displays across the UK. The report published by TicketSource.co.uk includes stats for online, in-house and telephone sales made across the UK. While marketing predictions for any single event might be different, the report has sampled events both large and small for a broad industry analysis.
The report predicts the Friday 5th October to be the best time to start marketing efforts - with over 50% of sales last year being done before 1st November and 92% of all sales reported being completed online. But should event promoters focus on Facebook posts or Flyers/posters?
Posters and flyers are still a heavy influencer but Facebook/Twitter are catching up fast. With the use of mobile devices and social networks growing, it's important that all event organisers straddle the trend: With one foot in the digital world and the other in reality.
But the real surprise is the number of people that still rely on friends/family to research events - with a huge 38% of purchasers referred by people they knew. That's more than posters & posts put together!
Head of Marketing at TicketSource, Terry Rosoman, had this to say on the emerging trends: "Crowdsourcing is nothing new - but this data highlights how much people still rely on their community for recommendations. People they know and trust. This is even visible online, with networks like Facebook and Mumsnet that are littered with people seeking recommendations. The trick to running a really popular event is to not just turn heads - but to get those heads talking."
Download a full copy of the report here:www.ticketsource.co.uk/blog/fireworks-event-report-2018
TicketSource is the UK's leading online event ticketing company for local and community events. They're ranked as one fastest growing companies in Wales for 2016 and 2017. TicketSource.co.uk is also featured in Amazon.com's top 100k sites on the worldwide web.
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