Cumbria is open for business
A CAMPAIGN worth £100,000 has been launched to push the message that Cumbria is open for business after the floods.
The Northwest Regional Development Agency (NWDA) had already invested a £1m flood recovery package into small businesses affected by flooding but has now granted Cumbria Tourism an additional £100,000 to support a national marketing campaign to encourage visitors to the region.
The NWDA and Cumbria Tourism are also working in partnership to develop a plan for the long-term recovery of the tourism economy.
Destination UK is the leading magazine for promoting the UK's travel and tourism industry to travel trade professionals in Britain and abroad.
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