Culture and heritage a key motivatorand money-maker
BRITAIN'S major museums and galleries earned the country £1b in revenue from overseas tourists last year, according to a survey by VisitBritain.
The new report shows Britain's culture and heritage is a key motivator for many international visitors to the UK - with our free national museums and art galleries proving a particular draw.
VisitBritain sponsored a question on the International Passenger Survey asking about a range of activities that visitors may have undertaken during their stay.
Destination UK is the leading magazine for promoting the UK's travel and tourism industry to travel trade professionals in Britain and abroad.
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