Culture and heritage a key motivatorand money-maker

BRITAIN'S major museums and galleries earned the country £1b in revenue from overseas tourists last year, according to a survey by VisitBritain.
The new report shows Britain's culture and heritage is a key motivator for many international visitors to the UK - with our free national museums and art galleries proving a particular draw.
VisitBritain sponsored a question on the International Passenger Survey asking about a range of activities that visitors may have undertaken during their stay.

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