BRITISH tourism is set for another bumper year as the rise of the staycation continues, experts have claimed.
Research by BDRC Continental revealed that 70 per cent of those surveyed said they were likely to book a UK holiday - with over 30 per cent also saying that the UK is becoming more appealing as a destination.
According to the research, the continuing strength of the Euro and a growing feeling of disillusion with air travel are at the root of this sustained appeal with holidaying at home.