Attraction takes Liverpool message to Indian capital
A LIVERPOOL attraction is leading a campaign encouraging tourists from India to include the city in their trips to the UK.
The Beatles Story has joined forces with partners including Merseytravel, The Mersey Partnership and VisitBritain to attract more Indian tourists - after discovering that although 400,000 Indians visit the UK per year, less than one per cent come to Liverpool.
Two of Liverpool's biggest tourism draws - football and The Beatles - are both popular in India and are being used to highlight the range of attractions on offer for visitors.
Destination UK is the leading magazine for promoting the UK's travel and tourism industry to travel trade professionals in Britain and abroad.
© Script Media 2023
47 Church Street, Barnsley, S70 2AS.