Agencies target high-end US travel market

THE HIGH-END group travel market in America is being targeted as part of a joint campaign between two regional development agencies.
East Midlands Tourism - the tourism arm of the East Midlands Development Agency - has teamed up with Advantage West Midlands for a three-year programme of activity in the US.
The campaign is designed to make it easier for group travel operators to feature products in the Midlands, and includes iconic attractions like Althorp and the Royal Shakespeare Company which have already proven popular with American visitors.

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