Advertising first for holiday park operator

A HOLIDAY park operator has created a revolutionary TV advertising campaign to tempt visitors and holiday home buyers to its Lake District locations.
South Lakeland Parks' new 40 second advertisement asks viewers to close their eyes as the screen goes entirely blank, a move which has never occurred before in television advertising history.
It begins with scenes and sounds of traffic and hectic family life before going entirely blank, mimicking the effect of eyes closing, which is exactly what viewers are encouraged to do.

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