A new campaign is encouraging more people to visit the Yorkshire coast - to help boost the economy of the coastal regions.
Welcome to Yorkshire, the county's tourism agency, has created its first ever coastal campaign to help entice visitors to the towns, city and award winning beaches that make up the Yorkshire coast.
The campaign, backed by one of the UK's best loved soaps, Emmerdale, was launched at the Great Yorkshire Show on a giant beach made up of 15 tonnes of Scarborough sand. The set also played home to the show's first ever sharks, on loan from Sea Life Scarborough.
The campaign features a pocket guide alongside a coastal online section, and both turn the spotlight on the major coastal destinations. These include Bridlington, Filey, Hornsea, Hull, Scarborough, Staithes and Whitby.
The campaign features different themes such as Buckets of Fun (about beaches) and Catch a Wave (about surfing spots). It is being backed by Yorkshire Water which is investing millions in improving Yorkshire's bathing water quality to meet new tighter European standards.
Destination UK is the leading magazine for promoting the UK's travel and tourism industry to travel trade professionals in Britain and abroad.
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