News Archive
Advertising first for holiday park operator
A HOLIDAY park operator has created a revolutionary TV advertising campaign to tempt visitors and holiday home buyers to its Lake District locations.
South Lakeland Parks' new 40 second advertisement asks viewers to close their eyes as the screen goes entirely blank, a move which has never occurred before in television advertising history.
It begins with scenes and sounds of traffic and hectic family life before going entirely blank, mimicking the effect of eyes closing, which is exactly what viewers are encouraged to do.
A HOLIDAY park operator has created a revolutionary TV advertising campaign to tempt visitors and holiday home buyers to its Lake District locations.
South Lakeland Parks' new 40 second advertisement asks viewers to close their eyes as the screen goes entirely blank, a move which has never occurred before in television advertising history.
It begins with scenes and sounds of traffic and hectic family life before going entirely blank, mimicking the effect of eyes closing, which is exactly what viewers are encouraged to do.
Bumper year predicted for UK tourism
BRITISH tourism is set for another bumper year as the rise of the staycation continues, experts have claimed.
Research by BDRC Continental revealed that 70 per cent of those surveyed said they were likely to book a UK holiday - with over 30 per cent also saying that the UK is becoming more appealing as a destination.
According to the research, the continuing strength of the Euro and a growing feeling of disillusion with air travel are at the root of this sustained appeal with holidaying at home.
BRITISH tourism is set for another bumper year as the rise of the staycation continues, experts have claimed.
Research by BDRC Continental revealed that 70 per cent of those surveyed said they were likely to book a UK holiday - with over 30 per cent also saying that the UK is becoming more appealing as a destination.
According to the research, the continuing strength of the Euro and a growing feeling of disillusion with air travel are at the root of this sustained appeal with holidaying at home.
£3.7m for historic ride park
PLANS to create the world's first historic ride amusement park in Margate have taken a major step forward, with news that the project will receive £3.7m from the Government's Sea Change fund.
The money will help to create a theme park at the Dreamland site, giving visitors the chance to enjoy historic amusement park rides.
Many of these have been rescued from amusement parks across the UK over the past few years and are the last surviving examples of their type.
PLANS to create the world's first historic ride amusement park in Margate have taken a major step forward, with news that the project will receive £3.7m from the Government's Sea Change fund.
The money will help to create a theme park at the Dreamland site, giving visitors the chance to enjoy historic amusement park rides.
Many of these have been rescued from amusement parks across the UK over the past few years and are the last surviving examples of their type.
Cumbria is open for business
A CAMPAIGN worth £100,000 has been launched to push the message that Cumbria is open for business after the floods.
The Northwest Regional Development Agency (NWDA) had already invested a £1m flood recovery package into small businesses affected by flooding but has now granted Cumbria Tourism an additional £100,000 to support a national marketing campaign to encourage visitors to the region.
The NWDA and Cumbria Tourism are also working in partnership to develop a plan for the long-term recovery of the tourism economy.
A CAMPAIGN worth £100,000 has been launched to push the message that Cumbria is open for business after the floods.
The Northwest Regional Development Agency (NWDA) had already invested a £1m flood recovery package into small businesses affected by flooding but has now granted Cumbria Tourism an additional £100,000 to support a national marketing campaign to encourage visitors to the region.
The NWDA and Cumbria Tourism are also working in partnership to develop a plan for the long-term recovery of the tourism economy.
