News Archive
New offer to encourage longer breaks
SCOTLAND'S largest hostelling association has launched a recession-busting offer to encourage those on a budget to enjoy longer breaks.
SYHA Hostelling Scotland introduced a third night free offer as part of a marketing drive to appeal to wider audiences and cash in on the boom in staycations.
The drive has also included a new marketing team, improved website and an STV commercial which saw online bookings soar by almost 60 per cent the week after it first aired.
SCOTLAND'S largest hostelling association has launched a recession-busting offer to encourage those on a budget to enjoy longer breaks.
SYHA Hostelling Scotland introduced a third night free offer as part of a marketing drive to appeal to wider audiences and cash in on the boom in staycations.
The drive has also included a new marketing team, improved website and an STV commercial which saw online bookings soar by almost 60 per cent the week after it first aired.
City's £1m MOBO award booster
THIS year's MOBO awards generated over £1m for Glasgow's economy, it has been revealed.
It was the first time the event has been held outside London and the move proved to be a great success - attracting a sell out crowd of 7,000 to the SECC and generating plenty of positive feedback about the show.
The awards were secured for Scotland through a partnership of EventScotland and Glasgow City Marketing Bureau and were also supported by Scottish Enterprise and the Scottish Government.
THIS year's MOBO awards generated over £1m for Glasgow's economy, it has been revealed.
It was the first time the event has been held outside London and the move proved to be a great success - attracting a sell out crowd of 7,000 to the SECC and generating plenty of positive feedback about the show.
The awards were secured for Scotland through a partnership of EventScotland and Glasgow City Marketing Bureau and were also supported by Scottish Enterprise and the Scottish Government.
