News Archive
New publication puts Norwich on the map
VISIT Norwich has launched a new publication designed to promote the city and to help tourists make the most of their visit.
A partnership between VisitNorwich, the City Centre Partnership, Norwich Attractions and Norfolk County Council's Park and Ride, has meant the new Norwich map brings together three previous maps and guides in one new title.
A spokesman said: 'Visitors now only need to pick up one leaflet instead of three and the economies of scale have enabled extensive distribution across the East of England.'
VISIT Norwich has launched a new publication designed to promote the city and to help tourists make the most of their visit.
A partnership between VisitNorwich, the City Centre Partnership, Norwich Attractions and Norfolk County Council's Park and Ride, has meant the new Norwich map brings together three previous maps and guides in one new title.
A spokesman said: 'Visitors now only need to pick up one leaflet instead of three and the economies of scale have enabled extensive distribution across the East of England.'
Scotland campaign targets Euro visitors
A NEW tourism campaign has been launched to encourage European visitors to Scotland to capitalise on the value of the euro.
The £900,000 campaign from VisitScotland targets potential and repeat visitors and, last year, it generated £50m for the economy from the German and French markets alone. A seasonal calendar features a programme of events, which details travel deals on offer in quieter times.
Minister for tourism Jim Mather said: 'This is a great initiative to boost tourism in Scotland.
'If we are to continue to encourage new visitors to our fantastic country, we need to be alive to opportunities to take advantage of the latest market intelligence. That is exactly what this campaign will do.'
A NEW tourism campaign has been launched to encourage European visitors to Scotland to capitalise on the value of the euro.
The £900,000 campaign from VisitScotland targets potential and repeat visitors and, last year, it generated £50m for the economy from the German and French markets alone. A seasonal calendar features a programme of events, which details travel deals on offer in quieter times.
Minister for tourism Jim Mather said: 'This is a great initiative to boost tourism in Scotland.
'If we are to continue to encourage new visitors to our fantastic country, we need to be alive to opportunities to take advantage of the latest market intelligence. That is exactly what this campaign will do.'
