Travel Trade Industry News
42nd Street Rehearsal Event
Go behind the scenes of the fantastic rehearsals for the West End's new show, 42nd Street, opening in London in April 2017! Pre-book a ticket and hotel package here: http://bit.ly/2mhhffV
London in 60 seconds
Need inspiration for your next short break? We’ve squeezed a 4* theatre break to London with return rail travel and river cruise into a 60 second video! With SuperBreak you can tailor your perfect package for your next trip to London.
Aladdin The Musical - Interview With The Genie
Team SuperBreak's David interviewed Trevor Dion Nicholas, who plays the Genie in the highly anticipated West End Musical Aladdin!
The cast of Show Boat in rehearsal - London’s West End - New London Theatre
Set against the backdrop of America’s Deep South at the turn of the 20th Century, Show Boat tells a powerful story of freedom, loyalty and above all, love.
Matilda The Musical Official West End Trailer
Matilda is a gifted child with woefully inadequate parents. Her Mum is more interested in ballroom dancing, while Dad insists that her beloved books will cause 'verrucas of the soul'. And the rot doesn't stop there - Matilda's horrible headmistress Miss Trunchbull is on a mission to lock up as many children in 'the chokey' as possible.
Sunny Afternoon Official Trailer
The West End’s New ‘Great British Musical’ (The Times) has opened to huge critical acclaim.
Motown the Musical West End Trailer
Discover the story behind the sound that moved the world. With just $800 borrowed from his family, Berry Gordy founded Motown records and launched the careers of Diana Ross and the Supremes, Michael Jackson and the Jackson 5, Stevie Wonder, Smokey Robinson and the Miracles, Marvin Gaye, The Temptations and many more. Motown the Musical hits London’s Shaftesbury Theatre.
Motown The Musical Rehearsal
SuperBreak get a sneak peek behind the scenes for rehearsals of Motown The Musical, which is set to hit London’s West End in February 2016.
Motown The Musical | Official Launch
See what happened when we officially launched Motown The Musical opening in London in February 2016.
Two Minutes with Beautiful: The Carole King Musical star Katie Brayben
SuperBreak's resident theatre guru David Thomas was lucky enough to see a special gala performance of Beautiful: The Carole King Musical this week. An ardent fan, he got two minutes with the musical's break-through star Katie Brayben, who tells us all about starring in the musical and what she'd get up to on an ideal London break...
The Illusionists - West End Launch
Utterly impressive and sure to impress, The Illusionists makes magic happen on the West End stage this season - don't miss it!
Baby Sloth Edward Will Melt Your Heart!
This adorable baby sloth is being hand-reared at ZSL London Zoo and he might just be the cutest thing in the world!
We challenge anyone not to instantly fall in love with little Edward, named after Edward Scissorhands, and his adorable yawns! See, impossible.
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Destination UK is the leading magazine for promoting the UK's travel and tourism industry to travel trade professionals in Britain and abroad.
The magazine covers the latest news and information on tourist markets and attractions across England, Scotland and Wales as well offering in-depth features exploring special areas of interest, market trends and growth opportunities.
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Superbreak – David Thomas
Destination UK's Centrestage theatre pages provide the perfect platform for delivering high-quality, high-impact communications to the Travel Trade 
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Greg Yeoman – Tourism Society
The Tourism Society has had a column in Destination UK for a number of years. It is a great way to reach a large audience in the UK tourism market and the staff at ScriptMedia have always been extremely easy to work with, and happy to take an active part in the preparation and presentation of our material. -
Gerald Tattum, Visit Economy Manager (Cheshire and Chester)
Britain's Heritage Cities are delighted with their supplement in the Destination UK guide.It's the first time that the consortium has produced a piece of print under the BHC banner.
We were impressed with the professionalism and efficiency of the Destination UK team and the great help they gave us in delivering the project
Latest Travel News
Event Promotion: Fireworks poster…
Find out whether a Facebook post outperforms a printed poster for community events with the latest Fireworks event report from TicketSource. Over 60,000 customers were quizzed on their purchase habits…
The MAD Museum celebrates its…
This October The MAD (Mechanical Art and Design) Museum is celebrating its 5th anniversary of moving to Stratford's most popular tourist street, also home to Shakespeare's Birthplace. The MAD Museum moved…
Fair ‘Discover:Gather:Give’…
The popular and free to enter Arts Fair Discover:Gather:Give #Cafdgg returns to the historic Stratford-upon-Avon Town Hall for its fifth year from 3 - 4 November. 40 exceptional artists will be exhibiting…
Get up close to a Pumpkin Patch…
The Stratford-upon-Avon Butterfly Farm is welcoming a new resident in time for the October half term from 27 October - 4 November which also coincides with Halloween. Aptly named The Pumpkin Patch, this…
Gorgeous things for gorgeous people
The Gorgeous Christmas Craft and Food Fair, Enginuity, Coalbrookdale, Saturday 24th and Sunday 25th November Now in its 14th year, the long-running Gorgeous contemporary designer craft and food fair returns…
Make Christmas 2018 unforgettable
Make Christmas 2018 unforgettable 'Hallmark Hotel Stratford-upon-Avon The Welcombe' is offering a range of festive and New Year party options this Christmas. With a roaring log fire in the magnificent…
SALARIYA/STRATFORD LITERARY FESTIVAL…
The Stratford-upon-Avon Literary Festival and the Salariya Book Company have opened their 2019 Children's Picture Book Prize for submissions. The competition, which launched in 2017, is open to unpublished…
Model aircraft fans will be flying…
Model aircraft enthusiasts will be flying high when the British Motor Museum hosts the 'Large Model Aircraft Show' on Sunday 28 October. Visitors will be able to see over 100 large static radio controlled…
Latest Theatre News
Characters Including Finalists…
Ahead of a performance by cast members on next Monday's broadcast of the Royal Variety Performance, Stage Entertainment and Syco Entertainment are delighted to announce full casting for I CAN'T SING!,…
KYLIE MINOGUE REVIEWS MATILDA…
Earlier this week Kylie Minogue went along to see Matilda The Musical at the Cambridge Theatre in London and enjoyed it so much she posted her own glowing review online! To read what Kylie thought, see…
THE WOMAN IN BLACK TO CELEBRATING…
The unanimously acclaimed, The Woman in Black, celebrates its 10,000th performance on Friday 13th December. Now celebrating 25 years in the West End with over 7 million people having lived to tell the…
West End Theatre Comes Together…
STARS of the London stage will come together on Friday December 20, 4-5pm for carol singing and festive merry-making in support of this year's Lord Mayor of Westminster's charity, the Sir Simon Milton…
Shakespeare in Love
Adapted for the stage by Lee Hall from the screenplay by Marc Norman and Tom Stoppard Directed by Declan Donellan, designed by Nick Ormerod The stage premiere of Shakespeare in Love will open at London's…
New tourism body officially launches
Shakespeares England, the destination management organisation for Stratford-upon-Avon, Warwick, Kenilworth, Royal Leamington Spa and the surrounding area has officially launched. The event took place…
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