Travel Trade Industry News
42nd Street Rehearsal Event
Go behind the scenes of the fantastic rehearsals for the West End's new show, 42nd Street, opening in London in April 2017! Pre-book a ticket and hotel package here: http://bit.ly/2mhhffV
London in 60 seconds
Need inspiration for your next short break? We’ve squeezed a 4* theatre break to London with return rail travel and river cruise into a 60 second video! With SuperBreak you can tailor your perfect package for your next trip to London.
Aladdin The Musical - Interview With The Genie
Team SuperBreak's David interviewed Trevor Dion Nicholas, who plays the Genie in the highly anticipated West End Musical Aladdin!
The cast of Show Boat in rehearsal - London’s West End - New London Theatre
Set against the backdrop of America’s Deep South at the turn of the 20th Century, Show Boat tells a powerful story of freedom, loyalty and above all, love.
Matilda The Musical Official West End Trailer
Matilda is a gifted child with woefully inadequate parents. Her Mum is more interested in ballroom dancing, while Dad insists that her beloved books will cause 'verrucas of the soul'. And the rot doesn't stop there - Matilda's horrible headmistress Miss Trunchbull is on a mission to lock up as many children in 'the chokey' as possible.
Sunny Afternoon Official Trailer
The West End’s New ‘Great British Musical’ (The Times) has opened to huge critical acclaim.
Motown the Musical West End Trailer
Discover the story behind the sound that moved the world. With just $800 borrowed from his family, Berry Gordy founded Motown records and launched the careers of Diana Ross and the Supremes, Michael Jackson and the Jackson 5, Stevie Wonder, Smokey Robinson and the Miracles, Marvin Gaye, The Temptations and many more. Motown the Musical hits London’s Shaftesbury Theatre.
Motown The Musical Rehearsal
SuperBreak get a sneak peek behind the scenes for rehearsals of Motown The Musical, which is set to hit London’s West End in February 2016.
Motown The Musical | Official Launch
See what happened when we officially launched Motown The Musical opening in London in February 2016.
Two Minutes with Beautiful: The Carole King Musical star Katie Brayben
SuperBreak's resident theatre guru David Thomas was lucky enough to see a special gala performance of Beautiful: The Carole King Musical this week. An ardent fan, he got two minutes with the musical's break-through star Katie Brayben, who tells us all about starring in the musical and what she'd get up to on an ideal London break...
The Illusionists - West End Launch
Utterly impressive and sure to impress, The Illusionists makes magic happen on the West End stage this season - don't miss it!
Baby Sloth Edward Will Melt Your Heart!
This adorable baby sloth is being hand-reared at ZSL London Zoo and he might just be the cutest thing in the world!
We challenge anyone not to instantly fall in love with little Edward, named after Edward Scissorhands, and his adorable yawns! See, impossible.
Welcome to Destination UK
Destination UK is the leading magazine for promoting the UK's travel and tourism industry to travel trade professionals in Britain and abroad.
The magazine covers the latest news and information on tourist markets and attractions across England, Scotland and Wales as well offering in-depth features exploring special areas of interest, market trends and growth opportunities.
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Superbreak – David Thomas
Destination UK's Centrestage theatre pages provide the perfect platform for delivering high-quality, high-impact communications to the Travel Trade 
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Greg Yeoman – Tourism Society
The Tourism Society has had a column in Destination UK for a number of years. It is a great way to reach a large audience in the UK tourism market and the staff at ScriptMedia have always been extremely easy to work with, and happy to take an active part in the preparation and presentation of our material. -
Gerald Tattum, Visit Economy Manager (Cheshire and Chester)
Britain's Heritage Cities are delighted with their supplement in the Destination UK guide.It's the first time that the consortium has produced a piece of print under the BHC banner.
We were impressed with the professionalism and efficiency of the Destination UK team and the great help they gave us in delivering the project
Latest Travel News
Venomous Centipede and Bird Eating…
The Stratford Butterfly Farm has two amazing new creatures on display in Minibeast Metropolis. The Goliath Bird Eating Spider, also known as Theraphosa leblondi, is considered to be the largest spider…
Celebrate the birth of a son to…
Royal Collection Trust has produced a range of official commemorative chinaware to celebrate the birth of a son to TRH The Duke and Duchess of Cambridge. The designs feature colourful illustrations based…
Very Victorian Christmas celebrations…
Create Wonder: Very Victorian Christmas celebrations for groups at Blists Hill Victorian Town Travel back over 100 years to experience the sights, sounds and smells of a traditional Victorian Christmas…
Banbury Run to celebrate its milestone…
Celebrating its milestone 70th year, the Vintage Motor Cycle Club Banbury Run will once again be hosted at the British Motor Museum on Sunday 17 June. Around 500 Veteran and Vintage motorcycles will ride…
Celebrate Fathers Day at the British…
The British Motor Museum has everything all wrapped up for Father's Day whether it's a special day out or a unique gift. Treat Dad to a day out at the Museum admiring over 300 British classic cars, or…
Celebrate the Windsor royal wedding…
With its links to many Royals from the past and present, Shakespeare's England is the perfect place to celebrate the Windsor Royal Wedding of Prince Harry and Meghan Markle on Saturday 19 May! Shakespeare's…
Hallmark Hotel The Welcombe invests…
'Hallmark Hotel The Welcombe' in Stratford-upon-Avon has invested £100,000 to refurbish its luxury state of the art Spa which re-opened on Monday 26 March. The improvements include a refurbished swimming…
10 award winning attractions in…
A World Heritage Site and the beating heart of the Industrial Revolution, Ironbridge is home to 10 amazing museums that make unforgettable days out. Travel back to the age of steam and experience the…
Latest Theatre News
Characters Including Finalists…
Ahead of a performance by cast members on next Monday's broadcast of the Royal Variety Performance, Stage Entertainment and Syco Entertainment are delighted to announce full casting for I CAN'T SING!,…
KYLIE MINOGUE REVIEWS MATILDA…
Earlier this week Kylie Minogue went along to see Matilda The Musical at the Cambridge Theatre in London and enjoyed it so much she posted her own glowing review online! To read what Kylie thought, see…
THE WOMAN IN BLACK TO CELEBRATING…
The unanimously acclaimed, The Woman in Black, celebrates its 10,000th performance on Friday 13th December. Now celebrating 25 years in the West End with over 7 million people having lived to tell the…
West End Theatre Comes Together…
STARS of the London stage will come together on Friday December 20, 4-5pm for carol singing and festive merry-making in support of this year's Lord Mayor of Westminster's charity, the Sir Simon Milton…
Shakespeare in Love
Adapted for the stage by Lee Hall from the screenplay by Marc Norman and Tom Stoppard Directed by Declan Donellan, designed by Nick Ormerod The stage premiere of Shakespeare in Love will open at London's…
New tourism body officially launches
Shakespeares England, the destination management organisation for Stratford-upon-Avon, Warwick, Kenilworth, Royal Leamington Spa and the surrounding area has officially launched. The event took place…
Destination UK is the leading magazine for promoting the UK's travel and tourism industry to travel trade professionals in Britain and abroad.
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